Adams to Oxford, Carter to Sylacauga as Coaching Carousel Continues

Hillcrest Tuscaloosa's Sam Adams and Rob Carter of Beauregard are the latest high profile coaches to change their addresses in the final stages of the 2021 AHSAA coaching carousel.



Adams spent 7 seasons at Hillcrest in Tuscaloosa going 56-29. His 2016 Patriot squad went undefeated in the regular season but lost a second round playoff game to Spanish Fort. His 2017 team went 7-3, but had a playoff run that got them to the semi finals, before being defeated by Wetumpka.


“It’s (Oxford) one of the best programs in the state and has been for a long time.” Adams said. “It’s one of those places that checks all the boxes you want checked as a football coach. It’s where you want your family to live and a school system where you want your kids to come up.”



Rob Carter is leaving Beauregard to become the new head coach at Sylacauga. He takes over a program that has been remarkably consistent, winning either 7 or 8 games for twelve of the last thirteen seasons. But the Aggies have only one playoff win since 1999. Carter wants to change that. He led Beauregard to a 51-27 record and the 2016 5A State Championship.


“Any vision should be, first of all, wins and championships. To establish that, my vision is to get the responsibility throughout the community with each individual: not only coaches and not only players but your community support and your booster clubs,” Carter said. “It’s about being on one page and really get the backing and the support of the community and get the belief that a championship is possible. That vision is never going to change.”

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